We never cease to be amazed at the creative ways that we see TwistKey being used. That’s why we’re very excited to bring you the first blog in our spotlight series: Our TwistKey Project.
The British Editorial Society of Bone and Joint Surgery used TwistKey to deliver their publication, The Bone and Joint Journal, alongside complimentary content at a recent industry conference.
As publishers of a leading medical journal, the Society is often present at major industry events and TwistKey has helped strengthen brand awareness as well as offer an innovative and practical way of reaching more readers.
Engagement has long been key to its success, and the Society has done a fantastic job of bringing the medical community together online with its impressive social media presence. However, they were looking for a new way to provide information at events, conferences and exhibitions via a physical, branded product that provided extra content and caught the attention of delegates.
“We used the USB presenters as a giveaway for a big conference we exhibit at every year, and felt they were very successful,” says Emma Barnes, Senior Marketing Executive at the Society.
“They really got delegates engaging with us about our products and were ideal in terms of strong branding and getting our messages out effectively.”
“We would definitely consider re-ordering the presenters again for next year as they proved to be a real talking point, both from fellow exhibitors and delegates.”
And in case that glowing testimonial wasn’t enough, we were pleasantly surprised to find out that the Society even features their personalised TwistKey in their Twitter cover picture!
Looking for a unique way to deliver information and get your brand messaging across at exhibitions and conferences? Fill out the contact form and find out just how TwistKey can help!